Prestige clean skincare brand True Botanicals has tapped Jessica Chastain as its new Brand Ambassador.
 
The Academy Award- and Golden Globe-winning actress will star in an upcoming campaign for the company’s new Phyto Retinol Sleep Serum, which uses plant-based alternative Peptilium to reduce wrinkles.
 
“Jessica shares the values that are at the core of True Botanicals,” explained Rebecca Boston, True Botanicals’ chief marketing officer. “She has always been an advocate for taking better care of people, animals and the planet, and that’s what we exist to do.”
 
“2024 is going to be a huge year for our brand,” Boston added. “Having a highly respected tastemaker like Jessica, who can help tell the stories of these bioholistic skin care innovations we’re launching, is going to ensure more people pay attention.”
 
This news comes months after True Botanicals announced a Series B investment from NextWorld Evergreen, a San Francisco-based growth equity firm with a focus on conscious consumer brands.